Reference

What each plan includes

Every plan on Willo's pricing page side by side, with its price, credits, businesses and features, read from the same source as that page.

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These tables are built from the same source as the pricing page, so the two always agree. One plan covers your whole organization: every business in it shares the plan's credits and features. See How credits work for what credits pay for, and Choose a plan for which plan fits.

The plans

PlanPriceCreditsFor
Free$040 creditsBuild and launch your first business, free
Starter$25/month150 credits/moFor getting your first business off the ground
Builder$49/month300 credits/moFor founders building in earnest
Growth$99/month600 credits/moFor operators scaling multiple businesses
Scale$199/month1,300 credits/moFor power users running AI business portfolios

Plan basics

FreeStarterBuilderGrowthScale
Monthly credits (shared pool)40 (one-time)1503006001,300
Businesses (projects / apps / websites)1361225
Credit rollover——1 month1 month1 month
Unlimited free chatYesYesYesYesYes

Build & design

FreeStarterBuilderGrowthScale
AI-powered website buildingYesYesYesYesYes
AI-powered app & software building—YesYesYesYes
Strategy, brand & living roadmapYesYesYesYesYes
Auto-deployed website (GitHub + hosting)YesYesYesYesYes
Responsive visual, text & brand editorYesYesYesYesYes
Context & memoryYesYesYesYesYes
SEO & AEO built inYesYesYesYesYes
Debugging & troubleshooting toolsYesYesYesYesYes
Existing business migration (beta)YesYesYesYesYes
Custom domain——YesYesYes

Backend & data

FreeStarterBuilderGrowthScale
Your own backend (database, auth, APIs)—YesYesYesYes
Backend functions—YesYesYesYes
Authentication & user management—YesYesYesYes
Cloud storage—YesYesYesYes
Connect any API—YesYesYesYes
Shopify integration——YesYesYes
Your own AI agents over MCP (Claude Code, Cursor, Codex)——YesYesYes
Backend compute allowance—Included3×6×15×

Growth & revenue

FreeStarterBuilderGrowthScale
Autonomous Growth Engine—YesYesYesYes
Scheduled & automated tasks—YesYesYesYes
Stripe Connect revenue tools—YesYesYesYes
Email sending + contacts—YesYesYesYes
Built-in analytics—YesYesYesYes
Custom agents——YesYesYes

Collaboration & support

FreeStarterBuilderGrowthScale
Invite your team——YesYesYes
Business transfer & handoff——YesYesYes
75 credits to share with a friend—YesYesYesYes
Early access to beta features———YesYes
SupportCommunityEmailEmailEmailPriority

Notes

  • Credits refresh each month on your billing date. The Free plan's credits are a one-time grant. Whether unused plan credits carry into the next month depends on the plan: see the Credit rollover row.
  • Top-ups are one-time credit packs bought on top of a plan. They don't expire. Monthly credit add-ons add credits with every renewal. See Buy more credits.
  • Larger plans. Organizations that outgrow the biggest plan here see further plans on their Billing page.
  • Backend compute is how much backend usage the plan includes each month. See Backend usage.
  • Prices are in US dollars, per month, for the whole organization.