Affiliate Program

Earn 20% recurring on every Willo customer you refer.

Open-apply, 30-day cookie, monthly payouts. For creators, agencies, and reviewers covering AI and SaaS.

Apply to join How it works

20% recurring

On every paid plan, every month, for the lifetime of the customer.

30-day cookie

Get credit for any signup within 30 days of someone clicking your link.

Monthly payouts

Paid via PayPal, Wise, or Payoneer once you clear $50.

How it works

Three steps. No quotas, no contracts.

Step 1

Apply

Open application — most are approved within 24 hours.

Step 2

Share your link

Drop it in your newsletter, video description, blog post, or DMs.

Step 3

Get paid

Earn 20% of every paid month, for as long as your referrals stay subscribed.

Who it's for

Creators and reviewers covering AI, SaaS, or no-code tools
Agencies and consultants whose clients want an AI-run business
Operators and indie hackers with an audience of founders
Communities and newsletters in the founder/builder space

FAQ

How much can I earn?

20% of every paid invoice, recurring for as long as the customer stays subscribed. A single Growth-plan customer ($99/mo) earns you about $20/month, every month.

When do I get paid?

Monthly, once your balance clears the $50 minimum. Payouts go out via PayPal, Wise, or Payoneer — your choice.

How does attribution work?

We use a 30-day first-party cookie set when someone clicks your unique link. If they sign up and pay within that window, the commission is yours.

Can I run paid ads on Willo's brand keywords?

No — please don't bid on "Willo" or its variants. Affiliates running brand-bidding will be removed from the program.

What about self-referrals?

Not allowed. You can't refer yourself or your own organization.

Who runs this program?

We run the affiliate program through Tolt — a dedicated partner-management platform. Your dashboard, links, and payouts all live there.

Ready to start earning?

Open application — most affiliates are approved within 24 hours.

Apply to join