How Willo stacks up
The full picture at a glance — then dig into any comparison below for the details.
| Capability |  Willo | ChatGPT | Claude | Lovable | Shopify | Freelancers | Agencies |  Polsia |
|---|---|---|---|---|---|---|---|---|
| Builds websites, apps & software | Stores only | Varies | ||||||
| Keeps running the business after launch | Ongoing cost | Ongoing cost | ||||||
| Run multiple businesses on one plan | Sites only | Per store | Per project | Per client | ||||
| Persistent business memory | Limited | Limited | Varies | Varies | ||||
| Writes & publishes content | Drafts only | Drafts only | ||||||
| Runs marketing & growth experiments | Via apps | |||||||
| Revenue & payment tools built in | Paid plans | Manual | Bundled | |||||
| Works with your Shopify store | Every plan | Connector | Connector | It's the store | Varies | Varies | Not stated | |
| Cloud hosting included | ||||||||
| Your own backend (database, auth & APIs) | Varies | Varies | Their stack | |||||
| Custom agents on a schedule, email, or webhook | Builder and up | Scheduled tasks | Schedule or API (Claude Code) | Not stated | Shopify Flow | Varies | Varies | Not stated |
| Connect your own AI agent over MCP | Builder and up | It's the agent | It's the agent | Varies | Varies | Not stated | ||
| Invite a team, hand a business to a client | Builder and up | Team plans, no handoff | Team plans, no handoff | Varies | Varies | Not stated | ||
| You own the site, code & Stripe | Their platform | Varies | Bundled | |||||
| Decision audit trail | ||||||||
| Starts working in minutes | Builds in minutes | |||||||
| Free to start, no revenue share | Trial | Fee on all revenue |