What Willo builds first
01
Product pages with real copy
Descriptions written from what you tell Willo about the products: materials, sizing, story. Not filler under a photo grid.
02
Checkout through Stripe
Cards, wallets, receipts. Money lands in your Stripe account directly. Willo doesn't sit between you and your revenue.
03
A brand, not a template
Name treatment, palette, and voice set once and applied everywhere: site, product pages, and every post that follows.
04
The unglamorous pages
Shipping, returns, FAQ, contact: the pages buyers check before trusting a new store, done on day one.
Launched on Willo.
Real launches built to sell: subscriptions, products, and the machinery that keeps them moving.
Real launches, not mockups. Every card opens the live site.
Who runs what, week to week
You set direction and make the calls. Willo does the recurring work, and brings you the decisions, not the busywork.
In chat
Writes product descriptions for new items, gift guides, and posts that bring buyers in through search, whenever you ask.
Growth Engine
On a paid plan, switch it on and it works through your roadmap: research, SEO, and posts drafted for you to publish. Changes to the store's pages wait for your approval.
Email campaigns
On Starter and up, ask for a seasonal push to your list. You get a test copy first, and nothing sends until you confirm.
Revenue
Ask Willo which products are carrying the store and it reads your orders from Stripe. The Monday results email has the week's sales.
The first week
First hour
You describe the shop and the products. The storefront goes live. On a paid plan, connecting your Stripe account is a two-minute step that turns on checkout.
Day 2
You correct product copy and brand details in chat, and Willo applies them everywhere. Each change goes live straight away and can be undone.
Week 1
The first posts are out, the roadmap holds the next promotions, and every order lands in your Stripe account.
Fair questions
How is this different from Shopify?
Different lanes. If you're running inventory-heavy physical retail, Shopify's store infrastructure is the right call, and we say exactly that on our comparison page (willo.ai/vs/shopify). Willo's lane is simple catalogs, digital goods, made-to-order and subscription selling, where the daily work is content and promotion. That's the part Willo takes on.
Do I need product photos before starting?
No. The store structure, copy, and checkout can be built first, and photos drop in when you have them. Good photos are still on you; they're the one thing about your products Willo can't know.
Who handles fulfillment and shipping?
You ship, or your print-on-demand partner does, and you answer your buyers. Willo runs the storefront side: checkout, receipts, and the pages that set shipping expectations honestly.
Where does the money go?
Straight to your Stripe account. On a paid plan you connect it in about two minutes, and Willo reads your revenue from it when you ask. Willo never holds your funds.
The store can open this week.
Describe what you sell. Checkout, product pages, and the daily retail work are covered from day one.
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