What Willo builds first
01
Product pages with real copy
Descriptions written from what you tell Willo about the products: materials, sizing, story. Not filler under a photo grid.
02
Checkout through Stripe
Cards, wallets, receipts. Money lands in your Stripe account directly. Willo doesn't sit between you and your revenue.
03
A brand, not a template
Name treatment, palette, and voice set once and applied everywhere: site, product pages, and every post that follows.
04
The unglamorous pages
Shipping, returns, FAQ, contact: the pages buyers check before trusting a new store, done on day one.
Launched on Willo.
Real launches built to sell: subscriptions, products, and the machinery that keeps them moving.
Real launches, not mockups. Every card opens the live site.
Who runs what, week to week
You set direction and make the calls. Your agent team does the recurring work, and brings you the decisions, not the busywork.
Content agent
Writes product descriptions for new items, gift guides, and posts that bring buyers in through search.
Marketing agent
Plans seasonal pushes and drafts the campaigns. You approve the angle before anything runs.
Support agent
Drafts replies to where-is-my-order and sizing questions, and escalates anything that needs the owner.
Finance agent
Watches orders and revenue, and tells you which products are actually carrying the store.
The first week
First hour
You describe the shop and the products. The storefront goes live. Connecting your Stripe account is a two-minute step that turns on checkout.
Day 2
Product copy and brand pages are drafted for your review. You correct the details and Willo applies them everywhere.
Week 1
First content is published, a promotion calendar exists, and your Finance agent is tracking every order.
Fair questions
How is this different from Shopify?
Different lanes. If you're running inventory-heavy physical retail, Shopify's store infrastructure is the right call, and we say exactly that on our comparison page (willo.ai/vs/shopify). Willo's lane is simple catalogs, digital goods, made-to-order and subscription selling, where the daily work is content, promotion, and support. That's the part your team runs.
Do I need product photos before starting?
No. The store structure, copy, and checkout can be built first, and photos drop in when you have them. Good photos are still on you; they're the one thing about your products an agent can't know.
Who handles fulfillment and shipping?
You ship, or your print-on-demand partner does. Willo runs the storefront side: orders, buyer communication, and the pages that set shipping expectations honestly.
Where does the money go?
Straight to your Stripe account. You connect it in about two minutes, and your Finance agent reads from it to track revenue. Willo never holds your funds.
The store can open this week.
Describe what you sell. Checkout, product pages, and the daily retail work are covered from day one.
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