Who publishes content

A draft is private and changes nothing visitors see, so Willo writes drafts freely. Publishing changes your public site, so by default a person decides. This page explains who can publish, and the one setting that changes that.

You, in the Content tab

Editors, admins and owners publish from the Content tab with the Publish button. That click is the decision. Viewers can read items but not change or publish them.

Willo, in chat

When you ask Willo to publish ("publish the post we just wrote"), it asks you to confirm first. Scheduling a publish in chat is the same: setting the time is your confirmation, and nothing asks again when it fires.

Willo's autonomous work

Some of Willo's work runs without you in the conversation: the Growth Engine working through your roadmap, and Agent Programs running on their schedule or trigger. By default that work can only draft. When it writes a post, you get a message in chat saying a draft is waiting, and you review and publish it yourself.

Auto-publish

To let Willo's autonomous work publish without review, turn on auto-publish for a collection: in your business, go to Settings → Autonomy and find the Content auto-publish card. It lists each collection with its own Turn on / Turn off button.

Auto-publish is per collection. Turning it on for the blog does not let Willo publish testimonials.
Only an admin or owner can change it, because it gives Willo standing permission over your live site. Others see the buttons disabled.
Turning it off stops autonomous publishing from then on, with two exceptions: items already scheduled still publish at their time, and roadmap tasks you wrote yourself (below) still count as your go-ahead. Items already published stay published.

If you put autonomous posting on your roadmap yourself ("post a blog article every week"), Willo treats that as your go-ahead for that collection's roadmap task. It does not extend to other collections.

Connected AI agents

An AI agent you connect with an agent token (Claude Code, Cursor, Codex CLI) can write drafts without asking. Publishing, scheduling, unpublishing or deleting an item always needs a person to approve it on a card. Auto-publish does not apply to agents. See Edit CMS content and publish.

Did Willo publish without asking?

Only if one of these is true:

auto-publish is on for that collection,
you confirmed the publish in chat,
you scheduled it earlier, or
it came from a posting task you put on the roadmap yourself.

Otherwise autonomous work can only draft.