Use cases · Software & SaaS
Describe the product.
Willo ships it — and keeps shipping.
Say what the software should do. Willo builds it with auth and a database from the first build, and payments once you're on a paid plan. Then it keeps going on what solo technical founders famously skip: the marketing.
What Willo builds first
01
Working software, not a mockup
Real auth, a real database, real logic: an app your users can sign into, on a backend Willo provisions for your business on every plan.
02
Billing from day one
Stripe subscriptions wired in when you're ready to charge. Free tier, trial, or paid-only, your call.
03
The landing page and docs
The product gets a front door that explains it and docs that onboard without you answering the same question forty times.
04
Code you can walk away with
The product lives in a real GitHub repo as standard code: exportable, readable by any developer, nothing proprietary.
Launched on Willo.
Real products running on Willo right now, with auth, databases, and payments included and no engineering team behind them.
Real launches, not mockups. Every card opens the live site.
Who runs what, week to week
You set direction and make the calls. Willo does the recurring work, and brings you the decisions, not the busywork.
In chat
Ships the changes you describe, from new features to fixes, without you touching an editor. Each one can be undone.
Growth Engine
On a paid plan, switch it on and it writes the SEO content that brings users searching for the problem you solve. Changes to the app's pages or code wait for your approval.
Email campaigns
On Starter and up, ask for the launch announcement or a feature update to your list. You get a test copy first, and nothing sends until you confirm.
Revenue
Ask how subscriptions and revenue are going and Willo reads them from Stripe, so you know if this is becoming a business.
The first week
First hour
You describe the product. A working first version exists, something you can click through and react to.
Day 2
You've used it, found the rough edges, and described the fixes in chat. They ship the same day.
Week 1
Landing page and docs are live, billing is decided, and the marketing work has started, before most side projects have a README.
Fair questions
How is this different from Lovable or other AI builders?
Builders excel at generating the app and hand you the keys. Willo builds it and then keeps working on the business around it: content, email campaigns, lead alerts, and a weekly results report. Software with no distribution is a repo, not a company. The side-by-side is at willo.ai/vs/lovable.
Can I see and own the code?
Yes. Willo builds in a real GitHub repo and the code is standard. Bring in a human developer whenever you like, or take an export. Nothing about it is a proprietary format.
What can't it build?
It's strongest at web applications: dashboards, portals, directories, tools, CRUD-shaped SaaS. Native mobile apps, heavy real-time systems, and things needing exotic infrastructure are outside the honest scope today.
What about bugs after launch?
Describe the problem in chat and Willo fixes it. You're not filing tickets into a void. It works from the same code and history it built the feature from.
The product you keep describing to friends.
Write it down once, here. A working version exists before you've finished your coffee.
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