Willo for Cleaners
Cleaning customers expect a price on the page. If yours has a contact form and a promise to get back to them, they have already booked someone else. Paste your address and Willo rebuilds it.
Start with a free scan of your site.
Free migrationBeta · No credit card · Willo scans first and shows you what it found — nothing is rebuilt until you approve.
No website yet? Start one from scratch
Your flat rates by bedrooms, bathrooms and frequency, on the page. Cleaning prices out cleanly, and hiding the number costs you the booking.
Weekly and biweekly plans are where a cleaning business makes its margin. They go at the top, with the discount stated.
Move-out, deep clean, Airbnb turnover and office cleaning are four businesses with four customers. Four pages.
Cleaning search splits between recurring and one-off, and the one-offs are searched by their exact name. Each needs its own page.
A recurring-plan page with frequency options, what is included and the price, plus a request form that starts the plan.
A move-out page with a checklist, a deposit-back angle and flat pricing by property size. Deadline-driven, so the page answers fast.
A pricing page with your real flat rates and what changes them, which is the question a lot of cleaning sites leave unanswered.
A turnover page per area. Hosts need turnovers on a schedule, which makes them steady, recurring customers.
A commercial page written for a different buyer — quote-led, contract-based, and worth separating from the residential side entirely.
The move brings your current site across. After that, Willo builds in chat: pages, and tools that run on your business's own database, logins and payments. Each one is built when you ask, from your plan's credits.
01
Willo reads your live site, shows you the inventory, and rebuilds it once you approve the scan, with your content and branding. Your existing site is never touched.
02
Bedrooms, bathrooms and frequency in; your price out, the same number on every page. With Stripe connected on a paid plan, the first visit is paid when it is booked.
03
Recurring clients keep their entry instructions and preferences in one place, so whoever cleans that week has them.
04
You are asking for keys to a house. Insurance, bonding and background checks belong on every page, not in an About paragraph.
05
Office work is a quote, a contract and a longer conversation. It gets its own path rather than the residential request form.
Agent Programs
Programs are workers you set up once in chat. They run on a schedule, or when another app tells them something happened, and quietly do the follow-up that turns a one-off clean into a regular.
Every Monday
Researches offices, clinics and gyms opening in your area and emails you a short list worth a quote.
On the first of the month
Finds last month's one-off customers in your contacts and drafts a note offering a recurring plan. It asks you before anything sends.
When a first booking is paid
Stripe tells the program a booking went through. It drafts a welcome with what to expect on the first visit, and you approve it from your email.
Agent Programs come with the Builder plan and up. You describe one in chat and Willo sets it up. You choose whether it acts on its own or asks you first, and a run that has just read an incoming email or app event always asks before it contacts anyone new. How Agent Programs work
After launch
A site that shows your prices is worth building once. The subscription is for what keeps the bookings coming after it.
Right after launch
Requests reach your Willo inbox and your email within seconds. On a paid plan, connect Stripe and Willo can build pick-a-size, see-the-price booking, with weekly or monthly plans billed into your own account.
Around the clock
Your Agent Programs keep the follow-up going: the commercial list lands every Monday, and last month's one-offs get an offer to go recurring.
In the background
Switch on the Growth Engine and Willo works through your roadmap on its own: it proposes the next area or service page, so coverage grows without you writing a word. You approve each one.
Through the season
Spring cleaning, holiday preparation and the summer moving rush. The content arrives ahead of each one rather than during it.
As gaps appear
Ask Willo for an email to the one-off customers in your Willo contacts that moves them onto a recurring plan, which is where the margin is. You get a test copy first, and nothing sends until you confirm.
Every Monday
A results email: visitors, top pages, leads, sales, what Willo shipped, and one next step.
The Growth Engine, email campaigns and payments are on paid plans, and Agent Programs on the Builder plan and up. Growth Engine site changes wait for your approval, and no email goes out until you confirm. See what each plan includes
Willo is not staff scheduling software. Keep what assigns your teams. Willo is the website, the pricing pages and the marketing that keeps the calendar full.
Staff scheduling, route assignment and payroll. If you run a team, keep the tool that runs it.
Reviews and map pack placement. In cleaning, review count is the trust signal, and it is yours.
Both stay where they are. Pointing your domain at the new site comes with the Builder plan and up, whenever you are ready; email is never part of the move.
Nobody can promise a ranking. What Willo protects is everything a move can break: page addresses carry across, changed ones get 301 redirects, and titles, descriptions and metadata come with you. It also repairs the defects builders commonly ship — wrong canonical tags, no sitemap, one page served at several addresses. Your current site stays live the whole time, so you compare before switching.
Yes. Your flat rates by property size and frequency go on the page. If you want customers to pick a size, see the price and book in one go, Willo can build that after launch once you connect Stripe on a paid plan. Commercial work, which needs a real quote, goes to you instead.
Your choice, made before anything is built. Willo can rebuild your site as it stands, or keep your content and design you a new one. You approve what the scan found, and you compare the result at its Willo address before your domain moves.
No. Willo does not assign staff, build routes or run payroll. Keep what does. Willo handles the website, the pricing page and the marketing.
Neither is touched by the migration. Your domain stays with your registrar, and your new site is published at a Willo address first. Pointing your own domain at it comes with the Builder plan and up, whenever you are ready. Email is separate from your website and is not part of the move.
No. You tell Willo what to change in plain English and it makes the change. Every change can be undone, and if you would rather check things first, turn on drafting and changes wait in a private copy until you publish.
Your current site stays live the whole time. You compare the two side by side, and nothing switches until you say so.
Free migrationBeta · No credit card · Willo scans first and shows you what it found — nothing is rebuilt until you approve.
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