What Willo builds first
01
A site, not just a send
Landing page, archive, and about. Issues live on the web where search can find them, not only in inboxes.
02
Signup that converts
A clear promise, a clean form, and the pages that tell a new reader why this is worth their inbox.
03
Issue drafts, not a blank page
Ask in chat and Willo researches and drafts the issue. You edit it, read the test copy in your own inbox, and confirm the send. The blank page is gone.
04
A voice that stays yours
Tone and format set once from your direction. Drafts arrive sounding like the publication, not like a language model.
Launched on Willo.
Real launches from the publishing side of Willo: content operations that ship on a cadence, not when someone finds the time.
Real launches, not mockups. Every card opens the live site.
Who runs what, week to week
You set direction and make the calls. Willo does the recurring work, and brings you the decisions, not the busywork.
Email campaigns
On Starter and up, Willo drafts each issue from your direction and sends you a test copy. Nothing reaches the list until you confirm: the consistency that makes a publication, with you still the editor.
Agent Programs
On the Builder plan and up, a program can research your beat on a weekly schedule, so each draft starts from what happened, not from a blank prompt.
Growth Engine
On a paid plan, switch it on and it works on list growth: SEO for the archive and posts drafted for you to publish. Changes to the site's pages wait for your approval.
Every Monday
A results email on paid plans: visitors, top pages, new subscribers, what Willo shipped, and one next step.
The first week
First hour
You describe the beat and the cadence. The site and signup flow are live.
Day 2
Issue one is drafted. You edit it, probably heavily this first time, and the voice notes carry forward.
Week 1
The publication has a home, a rhythm, and an archive page collecting search traffic from day one.
Fair questions
Does Willo write the newsletter for me?
It researches and drafts; you edit and approve. The publications that work keep a human editor's judgment in the loop. Willo's job is making sure the draft is waiting for you instead of the blank page.
Why do I need a website for a newsletter?
Because inboxes don't compound. An archive on the web means every past issue can be found, linked, and shared. It becomes the top of your signup funnel rather than disappearing after send day.
Can I charge for it?
Yes: free list first, paid tier when the audience justifies it. On a paid plan, payments run through Stripe to your own account, and Willo reads subscriber revenue from it when you ask.
What happens the week I disappear?
Ask for the issue from your phone, read the test copy there, and confirm the send, or let a lighter issue go out. On the Builder plan and up, an Agent Program keeps the research coming on schedule, so the material is waiting either way. The point is the publication no longer depends on your best week to survive your worst one.
Issue one can go out this week.
Describe the beat. The site, the list, and the first draft are waiting by the time you've picked a name.
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