Terms of Service

Last updated: April 14, 2026

1. Introduction & Acceptance of Terms

1.1 Agreement to Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you ("User," "you," or "your") and Willo ("Willo," "we," "us," or "our") governing your access to and use of the Platform.

By accessing, registering for, or using the Platform, you acknowledge that you have read, understood, and agree to be bound by these Terms.

These Terms incorporate by reference the following policies:

If you do not agree to these Terms, you may not access or use the Platform.

1.2 Eligibility

You may use the Platform only if:

  • you are at least 18 years old (or the age of majority in your jurisdiction), and
  • you have the legal capacity to enter into a binding agreement, or
  • you are using the Platform on behalf of a valid legal entity and have authority to bind that entity to these Terms.

If you are using the Platform on behalf of an entity, all references to "User" include that entity.

1.3 Use on Behalf of an Organization

Users may create or join Organizations within the Platform.

If you access or use the Platform on behalf of an Organization:

  • you represent and warrant that you have authority to act on behalf of that Organization,
  • the Organization is responsible for all activity conducted under its account,
  • and these Terms apply to both you individually and the Organization.

1.4 Acceptance Through Use

Your continued access to or use of the Platform constitutes ongoing acceptance of these Terms, including any updates or modifications made by Willo.

1.5 Additional Terms

Certain features of the Platform may be subject to additional terms, policies, or guidelines.

In the event of a conflict between these Terms and any additional terms, the additional terms will control with respect to the applicable feature.

2. Definitions

For purposes of these Terms:

  • "Platform" means the Willo software, applications, websites (including willo.ai), infrastructure, APIs, tools, and services made available by Willo.
  • "Willo," "we," "us," or "our" refers to the operator of the Platform.
  • "User," "you," or "your" means any individual or entity accessing or using the Platform.
  • "Organization" means a User account representing a business, team, or entity created on the Platform.
  • "Business" means any project, venture, website, system, or operation created, launched, or managed using the Platform.
  • "AI Agents" means automated software systems, models, and processes made available through the Platform that generate outputs, perform tasks, or execute actions based on user-provided inputs, configurations, and objectives.
  • "Content" means any data, text, images, code, communications, documents, or other materials that are generated, uploaded, submitted, transmitted, or otherwise processed through the Platform, including outputs generated by AI Agents.
  • "Credits" means prepaid usage units required to access or operate certain features or capabilities of the Platform.
  • "Third-Party Services" means any external services, providers, or integrations used in connection with the Platform, including but not limited to AI model providers, hosting providers, payment processors, communication services, and code repositories.

3. Nature of the Service

3.1 Platform Role

Willo provides a software platform that enables Users to create, configure, and operate AI-powered systems designed to support business activities.

The Platform includes tools, infrastructure, and AI Agents that may generate content, perform tasks, and execute actions based on User-defined inputs, configurations, and objectives.

Willo is not a business operator, employer, agent, broker, partner, or fiduciary of any User or any Business created using the Platform.

3.2 User Control and Responsibility

All Businesses created using the Platform are owned and operated by the User.

The User is solely responsible for:

  • defining the purpose and operation of any Business,
  • configuring AI Agents,
  • setting budgets, constraints, and instructions,
  • reviewing outputs and actions,
  • and ensuring all activities comply with applicable laws and regulations.

All actions performed by AI Agents are deemed to be performed on behalf of the User.

3.3 AI Agent Functionality

AI Agents operate based on:

  • User-provided inputs,
  • system configurations,
  • predefined workflows,
  • and automated processes.

While certain features of the Platform may operate with limited or no real-time User intervention, such functionality is initiated, authorized, and governed by the User's configurations and continued use of the Platform.

Willo does not independently initiate or control business activities outside of the scope of User-defined parameters.

3.4 No Guarantee of Outcomes

The Platform is provided as a tool to assist with business operations.

Willo makes no representations or warranties regarding:

  • the success of any Business,
  • the accuracy or effectiveness of AI-generated outputs,
  • or the achievement of any specific results, including revenue, profit, traffic, or growth.

3.5 No Professional Advice

The Platform and all AI-generated outputs are provided for informational and operational purposes only and do not constitute:

  • legal advice,
  • financial advice,
  • tax advice,
  • or professional consulting services.

Users are solely responsible for evaluating and relying on any outputs generated through the Platform.

3.6 Third-Party Infrastructure

The Platform relies on Third-Party Services for various functions, including AI processing, hosting, payments, communications, and code deployment.

Willo does not control and is not responsible for:

  • the availability,
  • performance,
  • accuracy,
  • or reliability of any Third-Party Services.

Use of such services may be subject to separate terms and conditions.

3.7 Evolving Service

The Platform is continuously evolving.

Willo reserves the right to:

  • modify, update, or discontinue any feature,
  • introduce new functionality,
  • or change how AI Agents operate,

at any time, with or without notice.

4. Account Registration & Security

4.1 Account Creation

To access certain features of the Platform, you must create an account.

You agree to:

  • provide accurate, current, and complete information,
  • maintain and promptly update your account information,
  • and ensure that all information associated with your account remains truthful and accurate.

4.2 Authentication

The Platform uses passwordless authentication (e.g., magic link login).

You are responsible for:

  • maintaining the security of your email account,
  • controlling access to your authentication methods,
  • and preventing unauthorized access to your account.

4.3 Account Responsibility

You are solely responsible for all activities that occur under your account, including:

  • actions taken by you,
  • actions taken by other users within your Organization,
  • and actions taken by AI Agents configured under your account.

Willo is not responsible for any loss or damage arising from unauthorized use of your account.

4.4 Account Sharing and Access

Users may not:

  • share account access credentials in a manner that violates these Terms,
  • transfer account access without authorization,
  • or permit unauthorized individuals to access the Platform.

Willo reserves the right to restrict or terminate accounts that violate these requirements.

4.5 Account Suspension or Termination

Willo reserves the right to suspend or terminate accounts that:

  • contain inaccurate or misleading information,
  • are used in violation of these Terms,
  • or pose legal, security, or operational risks.

4.6 Responsibility for Organization Members

If you create or manage an Organization:

  • you are responsible for all users invited to or associated with that Organization,
  • you are responsible for assigning appropriate access levels and permissions,
  • and you are responsible for all activity conducted under that Organization's account.

4.7 No Guarantee of Account Availability

Willo does not guarantee continuous or uninterrupted access to any account and may modify, suspend, or discontinue access at any time.

5. User Responsibilities

5.1 Responsibility for Business Activities

Users are solely responsible for any Business created, operated, or managed using the Platform.

This includes, without limitation:

  • all business decisions, strategies, and operations,
  • all Content generated, published, or distributed,
  • all communications sent or received (including emails and messaging),
  • all products, services, offers, and representations made,
  • all interactions with customers, users, or third parties,
  • and all transactions, billing, and interactions with customers or third parties.

Willo does not own, operate, or control any Business created using the Platform.

5.2 Responsibility for AI Agent Actions

Users acknowledge and agree that AI Agents may generate outputs and execute actions, including but not limited to:

  • creating and publishing content,
  • sending or responding to communications,
  • performing research,
  • generating code or deploying websites,
  • and making operational recommendations or decisions.

All actions performed by AI Agents are deemed to be performed on behalf of the User.

Users are solely responsible for:

  • configuring AI Agents,
  • setting appropriate instructions, constraints, and budgets,
  • monitoring system behavior,
  • and reviewing outputs and actions as necessary.

5.3 Legal and Regulatory Compliance

Users are solely responsible for ensuring that all activities conducted through the Platform comply with all applicable laws, regulations, and industry standards, including but not limited to:

  • advertising and marketing laws (including email and anti-spam regulations),
  • consumer protection laws,
  • data privacy and data protection laws,
  • intellectual property laws,
  • financial, tax, and licensing requirements.

Willo does not provide compliance services and makes no representations that use of the Platform will satisfy any legal or regulatory requirements.

5.4 Communications and Email Use

Users acknowledge that AI Agents may send, receive, and process communications on behalf of the User's Business.

Users are solely responsible for:

  • the content, accuracy, and legality of all communications,
  • compliance with applicable email and messaging laws (including CAN-SPAM and similar regulations),
  • maintaining appropriate consent and opt-out mechanisms where required.

Willo is not responsible for any communications sent through the Platform or any consequences arising from such communications.

5.5 Financial Responsibility

Users are solely responsible for:

  • all financial decisions,
  • all costs incurred through use of the Platform (including credit usage),
  • all revenues, losses, liabilities, and obligations associated with their Business.

Users acknowledge that operating a Business involves inherent financial risk.

5.6 Review and Oversight

Users are responsible for exercising appropriate oversight over their use of the Platform.

This includes:

  • reviewing AI-generated outputs where appropriate,
  • monitoring system activity,
  • and intervening where necessary to prevent errors, misuse, or unintended outcomes.

Willo does not guarantee that the Platform or AI Agents will operate in accordance with User expectations or intentions.

Users are responsible for promptly correcting or mitigating any unintended or harmful outcomes resulting from their use of the Platform.

6. AI & Automation Disclaimer

Additional information about AI functionality is available in the AI Use & Disclosure Policy.

6.1 Nature of AI Outputs

The Platform utilizes artificial intelligence systems to generate Content, perform tasks, and execute actions.

Users acknowledge that AI-generated outputs:

  • may be inaccurate, incomplete, or outdated,
  • may contain errors, biases, or unintended content,
  • and may not be appropriate for all use cases.

All AI-generated outputs are provided on an "as-is" and "as-available" basis.

6.2 Autonomous and Automated Actions

Certain features of the Platform may operate with limited or no real-time User intervention, including automated execution of tasks by AI Agents.

Users acknowledge and agree that:

  • such actions are initiated and governed by User configurations and continued use of the Platform,
  • AI Agents may act in ways that are unexpected, unintended, or suboptimal,
  • and Willo does not guarantee the timing, accuracy, or appropriateness of any automated action.

6.3 No Guarantee of Accuracy or Performance

Willo makes no representations or warranties regarding:

  • the accuracy, reliability, or completeness of AI-generated outputs,
  • the effectiveness of any strategy, recommendation, or action,
  • or the performance of any Business created using the Platform.

Users assume all risk associated with reliance on AI-generated outputs.

6.4 No Professional Advice

AI-generated outputs do not constitute:

  • legal advice,
  • financial advice,
  • tax advice,
  • investment advice,
  • or professional consulting services of any kind.

Users are solely responsible for seeking appropriate professional guidance where necessary.

6.5 User Assumption of Risk

By using the Platform, Users acknowledge and agree that:

  • AI systems are inherently probabilistic and may produce unpredictable results,
  • automated systems may execute actions that have unintended consequences,
  • and all use of the Platform is at the User's sole risk.

6.6 No Liability for AI Actions

To the fullest extent permitted by law, Willo shall not be liable for:

  • any decisions made based on AI-generated outputs,
  • any actions taken by AI Agents,
  • any errors, omissions, or inaccuracies in generated Content,
  • or any damages resulting from automated or AI-driven activity,

as further described in Section 16 (Limitation of Liability).

6.7 No Compliance Guarantee

Users acknowledge that the Platform is not designed to ensure compliance with any specific legal, regulatory, or industry requirements.

Willo makes no representations or warranties that use of the Platform will satisfy any applicable laws, regulations, or compliance obligations.

Users are solely responsible for ensuring that their use of the Platform and operation of any Business complies with all applicable legal and regulatory requirements.

7. Acceptable Use

Users must comply with the Willo Acceptable Use Policy ("AUP"), which is incorporated into these Terms by reference.

Users may not use the Platform for any unlawful, harmful, deceptive, or abusive activity, or in any manner that violates the AUP.

Willo reserves the right to determine, in its sole discretion, whether any use of the Platform violates these Terms or the AUP.

Violation of the AUP may result in suspension or termination of access to the Platform, as further described in Section 8.

8. Platform Authority, Enforcement & Termination

8.1 Right to Enforce

Willo reserves the right to monitor use of the Platform and enforce these Terms at any time.

Willo may investigate any suspected violation and take appropriate action.

8.2 Suspension and Termination

Willo may, at its sole discretion and without liability, suspend, restrict, or terminate access to the Platform, in whole or in part, at any time, with or without notice, including but not limited to where:

  • a User violates these Terms,
  • a Business or activity presents legal, ethical, or reputational risk,
  • required by law or third-party service providers,
  • or necessary to protect the Platform, its Users, or third parties.

8.3 Resource Usage and Cost Protection

Willo reserves the right, in its sole discretion, to limit, throttle, suspend, or terminate usage of the Platform that results in excessive, abnormal, or unintended consumption of resources, including but not limited to computational usage, API usage, or associated costs.

This includes, without limitation:

  • automated loops or runaway processes,
  • misconfigured AI Agents,
  • or usage patterns that create disproportionate load or expense.

Willo shall not be liable for any interruption, limitation, or termination of services resulting from such actions.

8.4 Removal of Content and Businesses

Willo reserves the right to:

  • remove, disable, or restrict access to any Content, Business, or account,
  • suspend or terminate AI Agent activity,
  • or block access to specific features or integrations,

at any time and at its sole discretion.

8.5 No Obligation to Provide Explanation

Willo is not obligated to provide advance notice or detailed explanation for enforcement actions, but may do so at its discretion.

8.6 Effect of Termination

Upon suspension or termination:

  • access to the Platform may be immediately revoked,
  • Businesses, Content, and associated data may be disabled or deleted,
  • Users may lose access to data, configurations, and generated assets,
  • and Willo shall have no liability for any resulting loss.

8.7 No Liability for Enforcement Actions

To the fullest extent permitted by law, Willo shall not be liable for:

  • any loss of revenue, profit, or business opportunity,
  • any disruption to Business operations,
  • any loss of data or Content,
  • or any damages arising from enforcement actions, suspension, or termination.

8.8 Cooperation with Authorities and Third Parties

Willo may cooperate with law enforcement, regulatory authorities, or third-party service providers in investigating or addressing suspected violations.

This may include disclosure of information as required or permitted by law.

9. Third-Party Services & Integrations

9.1 Use of Third-Party Services

The Platform may rely on, interoperate with, or provide access to Third-Party Services in order to deliver certain features, functionality, or infrastructure.

These Third-Party Services may include, without limitation:

  • artificial intelligence model providers,
  • hosting providers,
  • payment processors,
  • communications and email providers,
  • authentication providers,
  • data storage providers,
  • code repositories,
  • search, scraping, or research tools,
  • and other third-party integrations or services.

9.2 No Control Over Third-Party Services

Willo does not own or control Third-Party Services and is not responsible for their acts, omissions, policies, security practices, availability, or performance.

Willo makes no representations or warranties regarding:

  • the reliability, uptime, accuracy, legality, or security of any Third-Party Services,
  • the continued availability of any integration,
  • or the compatibility of any Third-Party Services with the Platform.

9.3 Third-Party Terms Apply

Use of certain features of the Platform may require or involve Third-Party Services that are subject to separate terms, conditions, privacy policies, or other agreements imposed by the applicable third party.

By using the Platform, you acknowledge and agree that:

  • your use of such Third-Party Services may be subject to those separate terms,
  • Willo is not a party to those third-party agreements unless expressly stated otherwise,
  • and you are solely responsible for complying with any applicable third-party requirements.

9.4 Third-Party Failures and Service Interruptions

Willo shall not be liable for any delay, disruption, loss, error, suspension, termination, or damage arising from or related to any Third-Party Services, including but not limited to:

  • service outages or downtime,
  • API failures or changes,
  • pricing changes, usage restrictions, or rate limits,
  • account suspensions or enforcement actions by third-party providers,
  • data loss, corruption, or delayed processing,
  • payment processing failures,
  • hosting or deployment issues,
  • delivery failures for email or communications,
  • or changes in functionality, access, or availability.

9.5 Third-Party Actions Taken on User's Behalf

Certain actions performed through the Platform may involve the use of Third-Party Services on the User's behalf, including but not limited to:

  • generating or processing AI outputs,
  • sending or receiving communications,
  • deploying websites or code,
  • storing or processing Business data,
  • processing payments,
  • or facilitating integrations selected or enabled by the User.

Users acknowledge and agree that Willo is not responsible for the actions, outputs, or failures of any Third-Party Services involved in such activities.

9.6 Changes to Integrations and Providers

Willo reserves the right, at any time and without liability, to:

  • add, remove, replace, or discontinue any Third-Party Service or integration,
  • modify how the Platform interacts with any Third-Party Service,
  • or limit access to any feature dependent on a Third-Party Service.

Willo is not obligated to continue supporting any particular integration, provider, or third-party functionality.

9.7 User Responsibility for Third-Party Accounts and Credentials

Where use of the Platform requires the User to connect, authorize, or maintain accounts with Third-Party Services, the User is solely responsible for:

  • maintaining valid access to such accounts,
  • providing accurate and lawful authorization,
  • securing any credentials, API keys, or permissions,
  • and ensuring continued compliance with the applicable third-party terms.

Willo shall not be liable for any loss, interruption, or limitation resulting from the User's failure to maintain such accounts, credentials, or permissions.

9.8 Third-Party Enforcement and Compliance Actions

Users acknowledge that Third-Party Services may independently impose restrictions, suspensions, removals, or other enforcement actions related to the User's Business, Content, communications, payments, websites, or use of the Platform.

Willo shall not be liable for any consequences arising from such third-party enforcement actions, including account restrictions, blacklisting, payment holds, takedowns, hosting suspensions, or service terminations.

9.9 User Responsibility for Third-Party Usage

Users are solely responsible for how they access, configure, and use any Third-Party Services in connection with the Platform.

This includes, without limitation:

  • compliance with all applicable third-party terms and policies,
  • ensuring that all activities conducted through such services are lawful and appropriate,
  • and any actions taken through integrations, APIs, or automated systems.

Willo is not responsible for any misuse of Third-Party Services by Users or their Businesses, including actions taken by AI Agents on the User's behalf.

10. Billing, Credits & Payments

Billing practices are further described in the Billing & Refund Policy.

10.1 Subscription and Credit Model

The Platform operates on a subscription and credit-based usage model.

Users may be required to:

  • purchase a subscription plan,
  • maintain an active billing method,
  • and/or purchase Credits to access certain features or functionality.

Credits represent prepaid usage of Platform services and have no cash value outside the Platform.

10.2 Billing and Auto-Renewal

Subscriptions automatically renew on a recurring basis (e.g., monthly) unless canceled prior to the renewal date.

By subscribing, Users authorize Willo to:

  • charge the applicable subscription fees,
  • charge for any additional Credits or add-ons,
  • and process payments using the selected payment method.

Users are responsible for maintaining accurate billing information.

10.3 Credit Usage and Expiration

Credits are consumed based on usage of Platform features, including AI processing and related services.

Willo reserves the right to:

  • determine how Credits are consumed,
  • modify credit costs or usage rates at any time,
  • and introduce new credit-based features or requirements.

Unless otherwise stated, unused Credits may expire, be limited to a billing cycle, or be subject to other usage restrictions.

10.4 Non-Refundable Payments

All payments, including subscription fees and Credit purchases, are non-refundable.

This includes, without limitation:

  • unused Credits,
  • partially used billing periods,
  • or dissatisfaction with Platform performance or outcomes.

10.5 Discretionary Refunds

Notwithstanding the foregoing, Willo may, in its sole discretion, provide refunds or credits on a case-by-case basis.

Any such refund or credit is not guaranteed and does not establish any obligation or precedent.

10.6 Pricing Changes

Willo reserves the right to:

  • modify pricing,
  • introduce new fees,
  • or change subscription tiers

at any time. Changes may take effect immediately for new Users, and/or upon renewal for existing Users.

10.7 Failed Payments and Suspension

If a payment fails or a billing method cannot be processed:

  • access to the Platform may be restricted or suspended,
  • AI Agents and Business operations may be paused or terminated,
  • and data or functionality may become unavailable.

Willo is not responsible for any loss resulting from such suspension.

10.8 Third-Party Payment Processing

Payments are processed through third-party providers, including Stripe.

Willo does not store full payment card details and is not responsible for:

  • payment processing errors,
  • third-party outages,
  • or issues arising from payment providers.

Users may be subject to additional terms imposed by such providers.

10.9 Customer Transactions

Users are solely responsible for all transactions conducted with their customers, including billing, fulfillment, refunds, and dispute resolution.

Willo is not a party to any such transactions and disclaims all responsibility and liability arising from them, including any claims, losses, or disputes related to such transactions.

11. Earnings & Results Disclaimer

11.1 No Guarantee of Results

Willo does not guarantee that use of the Platform will result in:

  • revenue or profit,
  • increased traffic or visibility,
  • successful business outcomes,
  • or any specific level of performance.

All results depend on numerous factors outside of Willo's control.

11.2 Business Risk

Users acknowledge that:

  • operating a Business involves inherent risk,
  • outcomes may vary significantly,
  • and losses may occur.

Users assume all financial and operational risk associated with any Business created using the Platform.

11.3 No Reliance on Platform for Success

The Platform is provided as a tool to assist with business operations.

Users agree that:

  • they are not relying on Willo for guaranteed success,
  • they are solely responsible for evaluating business decisions,
  • and they bear full responsibility for outcomes.

11.4 No Earnings Claims

Willo does not make any representations or claims regarding:

  • potential earnings,
  • expected performance,
  • or likely outcomes from use of the Platform.

Any examples, case studies, or demonstrations are illustrative only, not guarantees, and not typical results.

11.5 No Liability for Financial Outcomes

To the fullest extent permitted by law, Willo shall not be liable for:

  • lost profits or revenue,
  • business failure or underperformance,
  • financial losses,
  • or any indirect or consequential damages related to business outcomes.

12. Content Ownership, License & Business Transfer

12.1 User Ownership of Content

Subject to these Terms, Users retain ownership of all Content they create, generate, or provide through the Platform, including:

  • AI-generated text, images, and documents,
  • code, repositories, and deployed website content,
  • business materials, branding, and assets,
  • and any other outputs produced in connection with their Business.

Willo does not claim ownership of User Content.

12.2 License to Willo

By using the Platform, User grants Willo a worldwide, non-exclusive, royalty-free license to:

  • host, store, process, and display User Content,
  • operate, maintain, and improve the Platform,
  • enable AI Agents to generate outputs and perform actions,
  • and provide the services described in these Terms.

This license exists solely for the purpose of operating and improving the Platform.

12.3 User Responsibility for Content

Users are solely responsible for all Content associated with their account or Business, including:

  • the legality, accuracy, and appropriateness of such Content,
  • ensuring it does not infringe third-party rights,
  • and ensuring it complies with applicable laws and these Terms.

Willo does not review or guarantee the legality or accuracy of User Content.

12.4 Platform Ownership

Notwithstanding User ownership of Content, the Platform, including all:

  • software, infrastructure, systems, and architecture,
  • AI Agents and orchestration logic,
  • workflows, interfaces, and underlying technology,
  • and all intellectual property related to the Platform

remain the exclusive property of Willo or its licensors.

Users are granted a limited, non-transferable, non-exclusive right to access and use the Platform in accordance with these Terms.

12.5 Separation of Business Assets and Platform Access

Users acknowledge that:

  • ownership of a Business or its assets does not grant ownership of or control over the Platform,
  • access to the Platform is licensed, not sold,
  • and continued operation of any Business using the Platform is dependent on an active account and compliance with these Terms.

12.6 Transfer of Business Assets

Users may transfer ownership of underlying Business assets (such as branding, content, domains, or external assets) outside of the Platform, provided that:

  • such transfer does not include unauthorized access to the Platform,
  • and the receiving party independently agrees to these Terms if they wish to use the Platform.

12.7 Account Transfer and Access

Users may not transfer, assign, or share access to their account or Organization in a manner that bypasses these Terms.

Any new user or controlling party must independently create or assume control of an account and agree to these Terms in order to access or use the Platform.

Users are responsible for ensuring that any transfer of access or control is completed in compliance with these Terms.

The original account holder remains fully responsible and liable for all activity conducted under the account, including any unauthorized or improper transfer of access, unless and until such transfer is completed in compliance with these Terms.

Willo reserves the right to suspend or terminate accounts where access is transferred without proper authorization or agreement to these Terms.

12.8 Future Transfer and Marketplace Services

Willo may, in the future, offer tools or services to facilitate the sale, transfer, or acquisition of Businesses created using the Platform.

Use of such services may be subject to:

  • additional terms and conditions,
  • transaction fees, commissions, or other charges,
  • and verification or compliance requirements.

Willo is under no obligation to provide such services.

12.9 No Ownership Interest by Willo

Nothing in these Terms shall be construed to grant Willo any ownership interest in any User Business.

Users retain full responsibility for and ownership of their Business, subject to the limitations and conditions set forth in these Terms.

12.10 Change of Control

A change in ownership or control of a Business, including through the sale or transfer of equity, membership interests, or similar ownership structures, is permitted.

However:

  • any new owner or controlling party must create or assume control of an account and agree to these Terms,
  • continued use of the Platform is subject to compliance with these Terms,
  • and Willo reserves the right to suspend, restrict, or terminate access if such change of control results in activity that violates these Terms or presents legal, operational, or reputational risk.

Willo is not responsible for facilitating or supporting any transfer of ownership.

12.11 Use of Business Outside the Platform

Users may choose to operate their Business outside of the Platform and may export or use their Content, branding, and externally controlled assets (such as domains) independently.

However, Users acknowledge that:

  • the Platform, AI Agents, workflows, orchestration systems, and underlying technology are proprietary to Willo and may not be replicated, reverse engineered, or used outside the Platform,
  • continued use of automation, integrations, or system functionality provided by Willo requires an active account,
  • and Willo is not obligated to provide structured export tools, ensure data portability, or support for operating Businesses outside the Platform.

Willo makes no representations or warranties regarding the performance, continuity, or viability of any Business outside the Platform.

12.12 Pre-Existing Businesses

Users may use the Platform in connection with pre-existing businesses.

Willo does not claim ownership of any pre-existing business, assets, or operations.

Users remain solely responsible for all aspects of such businesses, including any integration of Platform-generated Content, automation, or functionality.

13. Platform Protection & Use Restrictions

13.1 Prohibited Replication and Competitive Use

Users may not use the Platform, directly or indirectly, to:

  • replicate, reproduce, or build competing products, services, or systems,
  • develop or train artificial intelligence systems, workflows, or automation tools that are substantially similar to the Platform,
  • extract, analyze, or reverse engineer the structure, logic, workflows, prompts, or operational systems of the Platform,
  • or use outputs, patterns, or system behavior from the Platform to create derivative systems or competing offerings.

13.2 Restrictions on Data Extraction and Systematic Use

Users may not:

  • systematically extract, download, or export Platform outputs for the purpose of recreating or replicating Platform functionality,
  • use automated means to collect or analyze Platform outputs at scale beyond normal business use,
  • or use the Platform in a manner intended to benchmark, deconstruct, or replicate its underlying systems or capabilities.

13.3 No Competitive Use

Users may not use the Platform to:

  • develop, operate, or support any product or service that competes with Willo,
  • provide services to third parties that replicate the core functionality of the Platform,
  • or incorporate Platform outputs into a competing platform, SaaS product, or automation system.

13.4 Protection of Proprietary Systems

Users acknowledge that:

  • the Platform's architecture, agent structures, workflows, prompts, orchestration logic, and system design are proprietary to Willo,
  • such elements constitute trade secrets and confidential intellectual property,
  • and unauthorized use or replication of such systems may result in immediate suspension or termination of access, in addition to legal action where applicable.

13.5 Enforcement

Willo reserves the right to:

  • monitor usage patterns for abuse or prohibited activity,
  • restrict, suspend, or terminate access where such activity is suspected,
  • and take any action necessary to protect the integrity and intellectual property of the Platform.

14. Communications & Email Use

14.1 Communications on Behalf of the User

The Platform may enable or automate the sending, receiving, and processing of communications on behalf of the User's Business, including but not limited to:

  • email messages,
  • responses to inbound communications,
  • marketing or outreach messages,
  • and other forms of digital communication.

Users acknowledge and agree that all such communications are sent on behalf of the User and their Business.

14.2 User Responsibility for Communications

Users are solely responsible for all communications generated, sent, received, or processed through the Platform, including:

  • the content, accuracy, and legality of such communications,
  • ensuring communications are not misleading, deceptive, or unlawful,
  • and compliance with all applicable laws and regulations.

This includes, without limitation:

  • anti-spam laws (such as CAN-SPAM and similar regulations),
  • consumer protection laws,
  • and marketing and advertising regulations.

14.3 Consent and Opt-Out Requirements

Users are solely responsible for:

  • obtaining any required consent before sending communications,
  • maintaining and honoring opt-out or unsubscribe requests,
  • and ensuring that all communication practices comply with applicable consent and marketing requirements.

Willo does not manage or guarantee compliance with consent or opt-out obligations.

14.4 Automated Communications

Users acknowledge that AI Agents may generate and send communications automatically, including without real-time review.

Users are responsible for:

  • configuring appropriate controls,
  • monitoring automated communications,
  • and ensuring such communications are appropriate and compliant.

Willo makes no guarantee regarding the timing, accuracy, or appropriateness of automated communications.

14.5 No Liability for Communications

To the fullest extent permitted by law, Willo shall not be liable for:

  • any communications sent or received through the Platform,
  • any errors, omissions, or misstatements in such communications,
  • any failure to comply with applicable communication or marketing laws,
  • or any claims arising from communications with customers, leads, or third parties.

14.6 Third-Party Communication Providers

The Platform may rely on Third-Party Services for communication delivery, including email and messaging providers.

Willo is not responsible for:

  • delivery failures, delays, or filtering of messages,
  • blacklisting, throttling, or blocking by third-party providers,
  • or any enforcement actions taken by such providers.

Users acknowledge that communication delivery is not guaranteed.

14.7 Business Representation

Users are solely responsible for how their Business is represented in communications generated through the Platform.

Users must ensure that:

  • communications accurately reflect their Business,
  • any claims, offers, or representations are truthful and substantiated,
  • and recipients are not misled regarding the nature of the Business or the role of automation or AI, where disclosure is required by law.

14.8 Prohibited Communication Practices

Users may not use the Platform to:

  • send unsolicited or non-compliant bulk communications,
  • engage in deceptive, misleading, or fraudulent outreach,
  • impersonate individuals or entities,
  • or otherwise violate applicable communication laws or platform policies.

15. Data, Storage & Deletion

15.1 Data Storage

Willo stores and processes data necessary to operate the Platform, including:

  • User account information,
  • Business data and configurations,
  • AI Agent inputs, outputs, memory, and activity,
  • communications and message content,
  • and billing or usage records.

All data is handled in accordance with Willo's Privacy Policy.

15.2 Data Processing by Third Parties

Users acknowledge that data submitted to or generated through the Platform may be processed by Third-Party Services as described in Section 9.

This may include, without limitation:

  • AI processing,
  • hosting and storage,
  • communications delivery,
  • and payment processing.

Willo is not responsible for how Third-Party Services process or store data.

15.3 Data Retention

Willo retains data for as long as necessary to:

  • operate and maintain the Platform,
  • comply with legal or regulatory obligations,
  • enforce these Terms,
  • and maintain billing, audit, or usage records.

Certain data, including usage and billing records, may be retained even after account or Business deletion.

15.4 Data Deletion by Users

Users may request deletion of their account, Organization, or Business.

Upon deletion:

  • associated Business data, Content, and configurations may be removed from the Platform,
  • access to such data may be permanently lost,
  • and recovery may not be possible.

Users are solely responsible for exporting or backing up any data prior to deletion.

15.5 Third-Party Data Deletion

Deletion of data stored or deployed through Third-Party Services (such as repositories, hosted websites, or external integrations) is performed on a best-effort basis.

Willo does not guarantee:

  • complete or immediate deletion across all third-party systems,
  • successful removal of all data from external services,
  • or continued access to third-party resources following deletion.

15.6 No Guarantee of Data Integrity or Preservation

Willo does not guarantee uninterrupted or error-free data storage, or that data will remain continuously available, complete, or uncorrupted.

Users acknowledge that data loss, corruption, or unavailability may occur in rare circumstances and assume all risk associated with such events.

15.7 Responsibility for Data

Users are solely responsible for:

  • the accuracy and legality of their data,
  • maintaining backups where necessary,
  • and ensuring that any data processed through the Platform complies with applicable laws and third-party requirements.

16. Availability & Service Changes

16.1 No Guarantee of Availability

The Platform is provided on an "as-is" and "as-available" basis.

Willo does not guarantee that the Platform will be:

  • uninterrupted,
  • error-free,
  • secure,
  • or available at all times.

16.2 Service Interruptions

The Platform may experience interruptions, delays, or failures due to:

  • maintenance or updates,
  • system outages or infrastructure issues,
  • Third-Party Service disruptions,
  • or other factors beyond Willo's control.

Willo is not liable for any loss or damage resulting from such interruptions.

16.3 Changes to the Platform

Willo reserves the right, at any time and without liability, to:

  • modify, update, or discontinue any feature or functionality,
  • change how the Platform operates, including AI Agent behavior,
  • introduce new features, limitations, or requirements,
  • or remove or restrict access to any part of the Platform.

16.4 No Obligation to Maintain Features

Willo is not obligated to:

  • maintain any specific feature, integration, or capability,
  • continue supporting any workflow or functionality,
  • or provide backward compatibility with previous versions of the Platform.

16.5 Impact on Businesses

Users acknowledge that changes to the Platform may impact the operation of their Business, including:

  • performance changes,
  • feature availability,
  • integrations,
  • or automation behavior.

Willo shall not be liable for any such impact.

16.6 Beta and Experimental Features

From time to time, Willo may offer beta, experimental, or early-access features.

Such features are provided without any warranties or guarantees, may be modified or removed at any time, and may be more prone to errors or instability.

Use of such features is at the User's own risk.

17. Limitation of Liability

17.1 Disclaimer of Damages

To the fullest extent permitted by law, Willo and its affiliates, officers, employees, agents, and partners shall not be liable for any:

  • indirect, incidental, special, consequential, or punitive damages,
  • loss of profits, revenue, business opportunities, or goodwill,
  • business interruption or downtime,
  • loss or corruption of data,
  • or any damages arising from the use of or inability to use the Platform,

whether based on warranty, contract, tort (including negligence), or any other legal theory, even if Willo has been advised of the possibility of such damages.

17.2 AI and Automated System Liability

Without limiting the foregoing, Willo shall not be liable for any damages arising from:

  • actions taken by AI Agents,
  • reliance on AI-generated outputs,
  • errors, omissions, or inaccuracies in generated Content,
  • automated communications or actions taken on behalf of a Business,
  • or unintended or unexpected system behavior.

17.3 Third-Party Services

Willo shall not be liable for any damages arising from:

  • failures, outages, or errors of Third-Party Services,
  • data loss or corruption caused by third-party providers,
  • or any actions or omissions of third-party integrations or services.

17.4 Business and Financial Outcomes

Willo shall not be liable for:

  • any business losses,
  • failure of any Business,
  • loss of revenue, profits, or investments,
  • or any financial outcomes resulting from use of the Platform.

17.5 Maximum Liability

To the fullest extent permitted by law, Willo's total aggregate liability for any claim arising out of or relating to these Terms or the Platform shall not exceed the total amount paid by the User to Willo in the twelve (12) months preceding the event giving rise to the claim.

17.6 Exclusive Remedy

The limitations set forth in this Section shall apply even if any limited remedy fails of its essential purpose.

18. Indemnification

18.1 User Indemnification Obligation

User agrees to defend, indemnify, and hold harmless Willo and its affiliates, officers, employees, agents, and partners from and against any and all claims, demands, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:

  • User's use of the Platform,
  • any Business created, operated, or managed by the User,
  • any Content generated, published, or distributed through the Platform,
  • any actions taken by AI Agents configured or used by the User,
  • User's violation of these Terms,
  • or User's violation of any applicable law or regulation.

18.2 Communications and Business Activities

This indemnification specifically includes, without limitation, any claims arising from:

  • communications sent or received by the User's Business (including emails and marketing messages),
  • products or services offered by the User,
  • representations, claims, or promises made by the User's Business,
  • or interactions with customers, users, or third parties.

18.3 Third-Party Claims

User agrees to indemnify Willo against any claims brought by third parties, including but not limited to:

  • customers of the User's Business,
  • regulatory authorities,
  • or third-party service providers,

arising from the User's use of the Platform or operation of a Business.

18.4 Control of Defense

Willo reserves the right, at its own expense, to assume exclusive defense and control of any matter subject to indemnification by the User.

User agrees to cooperate fully in the defense of such claims.

18.5 Survival

The obligations under this Section shall survive termination of these Terms and continued use of the Platform.

19. Dispute Resolution

19.1 Agreement to Arbitrate

To the fullest extent permitted by law, any dispute, claim, or controversy arising out of or relating to these Terms or the use of the Platform shall be resolved exclusively through binding individual arbitration, rather than in court.

This includes, without limitation, disputes related to:

  • the Platform,
  • AI-generated outputs,
  • Business activities conducted using the Platform,
  • billing, payments, or fees,
  • or the interpretation or enforcement of these Terms.

19.2 No Class Actions

Users agree that any dispute resolution shall be conducted on an individual basis only.

Users waive any right to:

  • participate in a class action,
  • join claims with other users,
  • or act as a representative plaintiff or class member in any class or collective proceeding.

19.3 Waiver of Jury Trial

To the fullest extent permitted by law, each party knowingly and voluntarily waives any right to a trial by jury in any dispute, claim, or controversy arising out of or relating to these Terms or the use of the Platform.

19.3 Arbitration Procedure

Arbitration shall be administered by a recognized arbitration provider (such as the American Arbitration Association) in accordance with its applicable rules.

The arbitration may be conducted remotely or in a mutually agreed location.

The arbitrator shall have exclusive authority to resolve any dispute, including issues related to the enforceability or scope of this arbitration agreement.

19.4 Exceptions to Arbitration

Notwithstanding the foregoing, Willo may seek:

  • injunctive or equitable relief,
  • or enforcement of intellectual property rights

in any court of competent jurisdiction.

19.5 Informal Resolution

Before initiating arbitration, the User agrees to first contact Willo and attempt to resolve the dispute informally.

Both parties agree to make a good-faith effort to resolve disputes prior to formal proceedings.

20. Governing Law

20.1 Applicable Law

These Terms and any dispute arising out of or relating to these Terms or the Platform shall be governed by and construed in accordance with the laws of the State of Oregon, without regard to its conflict of laws principles.

20.2 Venue for Non-Arbitrable Matters

To the extent any dispute is not subject to arbitration, or where arbitration is not enforceable, such dispute shall be resolved exclusively in the state or federal courts located within Oregon.

Users consent to the personal jurisdiction and venue of such courts.

20.3 International Use

Users accessing the Platform from outside the United States do so at their own risk and are responsible for compliance with all applicable local laws.

Willo makes no representation that the Platform is appropriate or available for use in all jurisdictions.

21. Modifications to Terms

21.1 Right to Modify

Willo reserves the right to modify, update, or revise these Terms at any time, in its sole discretion.

21.2 Notice of Changes

Willo may provide notice of material changes by:

  • posting updated Terms on the Platform,
  • updating the "Last Updated" date,
  • or providing notice through the Platform or via email.

Users are responsible for reviewing the Terms periodically.

21.3 Acceptance of Updated Terms

Continued use of the Platform after any changes to these Terms constitutes acceptance of the updated Terms.

If a User does not agree to the modified Terms, they must discontinue use of the Platform.

22. Miscellaneous

22.1 Entire Agreement

These Terms constitute the entire agreement between the User and Willo regarding use of the Platform and supersede all prior or contemporaneous agreements, communications, or understandings.

22.2 Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable, the remaining provisions shall remain in full force and effect.

22.3 Waiver

The failure of Willo to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

22.4 Assignment

Users may not assign, transfer, or delegate any rights or obligations under these Terms without prior written consent from Willo.

Willo may freely assign or transfer these Terms without restriction.

22.5 No Agency Relationship

Nothing in these Terms shall be deemed to create any partnership, joint venture, agency, or fiduciary relationship between the User and Willo.

22.6 Force Majeure

Willo shall not be liable for any failure or delay in performance resulting from causes beyond its reasonable control, including but not limited to:

  • natural disasters,
  • acts of government,
  • labor disputes,
  • failures of third-party services,
  • or internet or infrastructure outages.

22.7 Headings

Section headings are for convenience only and shall not affect the interpretation of these Terms.

22.8 Survival

Any provisions of these Terms that by their nature should survive termination shall survive, including but not limited to:

  • limitation of liability,
  • indemnification,
  • dispute resolution,
  • and intellectual property provisions.

23. Contact Information

23.1 Contact Us

If you have any questions about these Terms or the Platform, or if you wish to provide notice under these Terms, you may contact Willo at:

All legal notices must be sent to the contact information listed above unless otherwise specified by Willo.

Willo may update contact information from time to time by posting updated details on the Platform.