Willo for Landscapers
Landscaping is sold on what the finished yard looks like, and a lot of landscaping sites bury that work in a gallery nobody opens. Paste your address and Willo rebuilds yours around what you have actually built.
Start with a free scan of your site.
Free migrationBeta · No credit card · Willo scans first and shows you what it found — nothing is rebuilt until you approve.
No website yet? Start one from scratch
Each job becomes a page: what the yard was, what you did, what it took. A project page can be found in search. A photo in a carousel cannot.
Weekly maintenance is the revenue that survives winter. It gets a page with inclusions, frequency and price, and a way to ask for it.
In maintenance, route density is where the margin is. Each neighborhood gets a page so you win the yards next to the ones you already mow.
Maintenance customers want reliability and a fair weekly price. Project customers want to see what you have built. The pages have to be different because the customers are.
A maintenance page with your service list, frequency options and pricing, plus a request form that starts the contract.
An area page backed by real projects you have finished in that area, which is the only proof that matters here.
A hardscaping guide with your ranges by size and material, and the project pages that show what the number bought.
A seasonal cleanup page per area — the low-commitment first job that turns into a maintenance contract.
A page per specific service, because these are searched by name rather than by the word landscaping.
The move brings your current site across. After that, Willo builds in chat: pages, and tools that run on your business's own database, logins and payments. Each one is built when you ask, from your plan's credits.
01
Willo reads your live site, shows you everything it found including your images, and rebuilds it with your content and branding once you approve the scan. Your current site is never touched.
02
Customers enter their lot size and how often they want service, and see your price before they ask. Cleanups and design work still come to you as a quote.
03
The yard, photos and the address, stored on your own backend, so you can quote from the truck instead of driving out to look.
04
Your images come across in the move. After launch, ask Willo to turn them into project pages, so the work you have already photographed can be found in search instead of sitting in a carousel.
05
Tiers, what is included at each, and the price, with sign-up and recurring billing through your own Stripe account. The recurring revenue is the business; the site should sell it like it is.
Agent Programs
Programs are workers you set up once in chat. They run on a schedule, or when you email them, so the jobs that should happen every season actually do.
Every February
Drafts the spring cleanup and maintenance-contract email to last year's customers in your contacts, ready for you to send before the rush.
When you email it
Send it a few lines about a finished job. It writes the project page as a draft in your site's content, ready for you to publish.
Every Monday
Researches new developments and HOA communities in your area and emails you a short list worth approaching about a contract.
Agent Programs come with the Builder plan and up. You describe one in chat and Willo sets it up. You choose whether it acts on its own or asks you first, and a run that has just read an incoming email or app event always asks before it contacts anyone new. How Agent Programs work
After launch
Landscaping demand swings hard with the season. The point of a subscription is a site that moves with the season instead of lagging it.
Right after launch
Simple contact forms are connected at launch, and each request reaches your inbox and your email within seconds. Ask Willo to wire up a quote form that takes photos and the address. On a paid plan, connect Stripe for design-build deposits and recurring maintenance payments.
Around the clock
Your Agent Programs keep the season moving: the spring push is drafted in February, and a job write-up becomes a project page draft as soon as you email it in.
Before spring
The cleanup and maintenance-contract content goes up before the March rush, because winning that rush is a February job. Plan it with Willo, or let the Growth Engine put it on the roadmap.
After each build
Finished a patio? Send Willo the photos and ask for a project page.
Into fall and winter
Cleanup, leaf removal and, where you offer it, snow. The content changes with what you are actually selling that month.
When the calendar has gaps
Ask Willo for an email to the one-off customers in your Willo contacts that moves them onto a maintenance contract. You get a test copy first, and nothing sends until you confirm.
Every Monday
A results email: visitors, top pages, leads, sales, what Willo shipped, and one next step.
The Growth Engine, email campaigns and payments are on paid plans, and Agent Programs on the Builder plan and up. Growth Engine site changes wait for your approval, and no email goes out until you confirm. See what each plan includes
Willo is not crew scheduling software. Keep what routes your trucks. Willo is the website, the project pages and the marketing that keeps the routes full.
Routing, crew scheduling, estimating and invoicing. Willo does not route crews and is not trying to.
Reviews and map pack placement. You earned them, and they stay yours.
Both stay where they are. Pointing your domain at the new site comes with the Builder plan and up, whenever you are ready; email is never part of the move.
No one can promise a ranking honestly. Willo protects what a move can break: your page addresses carry across, changed ones get 301 redirects, and your titles, descriptions and metadata come with you. It also repairs defects builders ship by default — wrong canonical tags, missing sitemaps, one page at several addresses. Your current site stays live throughout so you can compare before switching.
Yes. Your images are part of what the scan captures and they carry into the rebuild. After launch you can ask Willo to build project pages around them, so work you have already photographed gets a page that can be found.
Your choice, made before anything is built. Willo can rebuild your site exactly as it is, or keep your content and design you a new one. You approve what the scan found, then compare the result at its Willo address before you switch anything.
No. Willo does not schedule crews, build routes or send invoices. Keep it. Willo handles the website and the marketing.
Neither is touched by the migration. Your domain stays with your registrar, and your new site is published at a Willo address first. Pointing your own domain at it comes with the Builder plan and up, whenever you are ready. Email is separate from your website and is not part of the move.
No. You describe what you want changed and Willo makes it. There is no builder to learn. Every change can be undone, and if you would rather check things first, turn on drafting and changes wait in a private copy until you publish.
Your current site stays live the whole time. You compare the two side by side, and nothing switches until you say so.
Free migrationBeta · No credit card · Willo scans first and shows you what it found — nothing is rebuilt until you approve.
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