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Choose a plan

How Willo's plans work, one plan for your whole organization with shared credits, and which plan fits what you're building.

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Everyone starts on Free, with a one-time grant of credits and no card. When you're ready for more, you choose a plan for your organization: one subscription that covers every business in it. All of them share the plan's credits and its features.

What each plan includes has the full comparison, from the same source as the pricing page.

What changes between plans

  • Credits each month, shared by all your businesses. Higher plans include more credits each month.
  • How many businesses the organization can run.
  • Features, listed on each plan from where it starts. For example:
    • Custom domains: Builder and up.
    • Agent Programs, your own scheduled and triggered agents: Builder and up.
    • Connecting your own AI agent over MCP: Builder and up.
    • The Growth Engine: Starter and up.
    • Taking payments with Stripe: Starter and up.
  • Whether unused credits roll over to the next month. Not every paid plan does; see the Credit rollover row.
  • Backend usage included each month. See Backend usage.

Picking one

Start from what you need, not the lowest price:

  • Your own domain needs a plan with custom domains: Builder and up. Check this first: a plan without custom domains can't connect one, whatever you've bought elsewhere.
  • Agents that run on their own, on a schedule, an email or a webhook, need Builder and up.
  • Several businesses: check the businesses row.
  • Heavy use: if you regularly buy top-ups, a bigger plan is usually cheaper per credit than top-ups.

Not sure? Ask Willo in chat: "which plan do I need for X?" It reads the live plans and your current usage.

Subscribing

  1. Open your avatar and choose Billing. You need to be an admin or the owner of the organization.
  2. Choose a plan. Payment is handled by Stripe.
  3. A discount or promotion code goes in the code field on the Stripe checkout page.

Your new credits and features apply at once.

Where to see your plan

  • Billing, from your avatar: your plan, credits, businesses used, invoices and payment method.
  • The credits chip at the bottom of the left rail: your balance, and what this business spent recently.
  • Ask Willo: "what plan am I on, and how many credits are left?"

Next: How credits work.