Starting a business usually means weeks of setup across a handful of tools before anything earns money. Willo puts that work in one place. You describe the business in chat, Willo builds it, and then it keeps working on it with you. Below is what Willo is, what it builds, how a first session goes, and what stays your job.
What is Willo?
Willo is a team of AI agents that builds and runs the working parts of your business, directed by you through one chat. You make the calls: what the business is, who it serves, what to do next. Willo does the execution underneath.
What it builds and runs:
- Research: your market, competitors and audience, written up as reports you can read.
- Brand and positioning: a name if you need one, a voice, headlines and a visual direction.
- Your website: a real site, built and hosted for you, that you keep changing in chat.
- A real app, not only a site: for a software product, sign-up and sign-in that work, the app's screens, and the database behind them, on a backend Willo sets up for your business.
- Content: blog posts, SEO content and downloadable resources.
- Email: your own list, and campaigns to the people who opted in to it.
- Payments: Stripe products and checkout on paid plans, or a headless Shopify store.
- A roadmap, and on paid plans the Growth Engine, which works through it on a schedule.
- Agent Programs: your own agents that run on a schedule, an email or a webhook, on the plans that include them.
The full list, with what each plan includes, is in What Willo does and doesn't do and on the pricing page.
Why use an AI business builder?
Traditional business creation is resource-intensive. Founders often spend thousands upfront on developers, tools and setup before generating revenue. On top of that, weeks are lost to research, infrastructure setup, content creation and marketing execution.
Willo takes the setup and the busywork off your plate, so your time goes to the decisions only you can make. You don't stitch a site builder, an email tool and a freelancer together. You ask for what you want in plain words, and Willo works out the steps.
How Willo Works
- Describe your business. Sign up for free, with no credit card, and write what you want to build in a sentence or two: what it is, who it's for, and anything you already know, such as a name, a price or a city. If you already have a site, you can migrate it instead. Migration is in Beta and open to every account.
- Build now, or plan first. Choose Build it now and Willo researches the market, creates a brand and builds a first version of the site. Choose Plan with Willo first and it asks a few questions in chat, then shows the plan on a card for you to approve.
- Watch the first build. Research, a name and brand for a new business, the documents that set your direction, a roadmap, and a live website, usually in 5 to 15 minutes. A software product gets a landing page, sign-in pages and the app's first screens, with sign-up and sign-in that work from the start. The site goes live at your business's bywillo.ai address, and its code sits in a GitHub repository you can read. What the first build ships lists everything for each kind of business.
- Keep building in chat. Ask for a new page, an FAQ section, a redesign or a newsletter. Work that's safe to run, such as editing the site, adding pages or writing content drafts, runs straight away, and changes to the site show in Business → Activity with an Undo. Actions that can't be undone or that reach other people, such as sending an email campaign, writing to your database, creating a Stripe product or pointing a domain, stop on an approval card until you say yes. See Work with Willo.
- Let the Growth Engine work the roadmap. On paid plans, the Growth Engine works through your roadmap on a schedule. It plans new tasks from your goals and recent results, then does the research, writing and publishing: blog posts, SEO, reading your revenue and email results. It can't change your site's pages or send email on its own. When a task calls for a site change, it writes a proposal, and nothing changes until you approve it. You set a daily credit budget for it under Settings → Autonomy. See How the Growth Engine works.
Use Cases of Willo
Willo adapts to a wide range of business models:
- Content sites and blogs: research-led posts on your own blog, with the Growth Engine writing more from your roadmap.
- Online stores: product pages and checkout through Stripe, or a headless Shopify store.
- Service businesses: a site of four to six pages with a working contact form, and content aimed at search.
- Software products and apps: real sign-up and sign-in, the app's screens, and a database behind them, wired to real data screen by screen in chat.
- Courses and memberships: course pages and a members-only area with real sign-in on your backend.
- Directories and resources: a collection with a page for each listing, and niche content around it.
What stays yours
Willo doesn't decide what your business is. It brings the big calls, such as positioning, pricing and pivots, to you. You also bring what only you know: your customers, your story, the photos of your work. And review what it publishes before it goes out, because you know your customers and your voice best.
Some things Willo doesn't do on any plan. It doesn't post to social media (it writes the posts, you post them), doesn't do cold outreach (campaigns go to your own opted-in subscribers), doesn't buy ads, and doesn't generate video. It does make and edit images when you ask in chat: photos, graphics, a new background for a product shot.
Rethinking how businesses are built
A website builder stops at launch day. With Willo, the site is the first thing that ships, and the work carries on from there: content, email, payments, an app if you need one, and a roadmap that keeps moving, with you making the calls.
Your first session walks through the first quarter of an hour. Curious about Willo? Sign up for free and try it today.
