# What each plan includes

> Every plan on Willo's pricing page side by side, with its price, credits, businesses and features, read from the same source as that page.

Last updated: October 16, 2026

Source: https://www.willo.ai/docs/reference/plans

These tables are built from the same source as the [pricing page](https://www.willo.ai/pricing), so the two always agree. One plan covers your whole organization: every business in it shares the plan's credits and features. See [How credits work](https://www.willo.ai/docs/plans/how-credits-work) for what credits pay for, and [Choose a plan](https://www.willo.ai/docs/plans/choose-a-plan) for which plan fits.

## The plans

| Plan | Price | Credits | For |
| --- | --- | --- | --- |
| Free | $0 | 40 credits | Build and launch your first business, free |
| Starter | $25/month | 150 credits/mo | For getting your first business off the ground |
| Builder | $49/month | 300 credits/mo | For founders building in earnest |
| Growth | $99/month | 600 credits/mo | For operators scaling multiple businesses |
| Scale | $199/month | 1,300 credits/mo | For power users running AI business portfolios |

## Plan basics

|  | Free | Starter | Builder | Growth | Scale |
| --- | --- | --- | --- | --- | --- |
| Monthly credits (shared pool) | 40 (one-time) | 150 | 300 | 600 | 1,300 |
| Businesses (projects / apps / websites) | 1 | 3 | 6 | 12 | 25 |
| Credit rollover | — | — | 1 month | 1 month | 1 month |
| Unlimited free chat | Yes | Yes | Yes | Yes | Yes |

## Build & design

|  | Free | Starter | Builder | Growth | Scale |
| --- | --- | --- | --- | --- | --- |
| AI-powered website building | Yes | Yes | Yes | Yes | Yes |
| AI-powered app & software building | — | Yes | Yes | Yes | Yes |
| Strategy, brand & living roadmap | Yes | Yes | Yes | Yes | Yes |
| Auto-deployed website (GitHub + hosting) | Yes | Yes | Yes | Yes | Yes |
| Responsive visual, text & brand editor | Yes | Yes | Yes | Yes | Yes |
| Context & memory | Yes | Yes | Yes | Yes | Yes |
| SEO & AEO built in | Yes | Yes | Yes | Yes | Yes |
| Debugging & troubleshooting tools | Yes | Yes | Yes | Yes | Yes |
| Existing business migration (beta) | Yes | Yes | Yes | Yes | Yes |
| Custom domain | — | — | Yes | Yes | Yes |

## Backend & data

|  | Free | Starter | Builder | Growth | Scale |
| --- | --- | --- | --- | --- | --- |
| Your own backend (database, auth, APIs) | — | Yes | Yes | Yes | Yes |
| Backend functions | — | Yes | Yes | Yes | Yes |
| Authentication & user management | — | Yes | Yes | Yes | Yes |
| Cloud storage | — | Yes | Yes | Yes | Yes |
| Connect any API | — | Yes | Yes | Yes | Yes |
| Shopify integration | — | — | Yes | Yes | Yes |
| Your own AI agents over MCP (Claude Code, Cursor, Codex) | — | — | Yes | Yes | Yes |
| Backend compute allowance | — | Included | 3× | 6× | 15× |

## Growth & revenue

|  | Free | Starter | Builder | Growth | Scale |
| --- | --- | --- | --- | --- | --- |
| Autonomous Growth Engine | — | Yes | Yes | Yes | Yes |
| Scheduled & automated tasks | — | Yes | Yes | Yes | Yes |
| Stripe Connect revenue tools | — | Yes | Yes | Yes | Yes |
| Email sending + contacts | — | Yes | Yes | Yes | Yes |
| Built-in analytics | — | Yes | Yes | Yes | Yes |
| Custom agents | — | — | Yes | Yes | Yes |

## Collaboration & support

|  | Free | Starter | Builder | Growth | Scale |
| --- | --- | --- | --- | --- | --- |
| Invite your team | — | — | Yes | Yes | Yes |
| Business transfer & handoff | — | — | Yes | Yes | Yes |
| 75 credits to share with a friend | — | Yes | Yes | Yes | Yes |
| Early access to beta features | — | — | — | Yes | Yes |
| Support | Community | Email | Email | Email | Priority |

## Notes

- **Credits** refresh each month on your billing date. The Free plan's credits are a one-time grant. Whether unused plan credits carry into the next month depends on the plan: see the **Credit rollover** row.
- **Top-ups** are one-time credit packs bought on top of a plan. They don't expire. **Monthly credit add-ons** add credits with every renewal. See [Buy more credits](https://www.willo.ai/docs/plans/buy-more-credits).
- **Larger plans.** Organizations that outgrow the biggest plan here see further plans on their **Billing** page.
- **Backend compute** is how much backend usage the plan includes each month. See [Backend usage](https://www.willo.ai/docs/plans/backend-usage).
- Prices are in US dollars, per month, for the whole organization.