# Referrals and affiliates

> Willo's two ways to earn by recommending it, referral credits in the dashboard and cash commission through the affiliate program, and how they differ.

Last updated: October 16, 2026

Source: https://www.willo.ai/docs/plans/referrals-and-affiliates

Willo has two programs for people who recommend it. They pay differently and work separately.

## Referrals: credits

Every Willo account has a personal invite link.

- **Where**: **Refer**, the gift icon at the bottom of the left rail inside a business, or **Refer a friend** in your avatar menu on **My businesses**.
- **What you get**: when someone signs up through your link and their first build finishes, you both get credits. The page shows the amount for your account.
- **No code**: rewards are matched through the link and land on their own. There's nothing to type in anywhere.
- The page can also make a link that shows off one business you built.

Referral credits are a reward for real sign-ups. Sign-ups that look like self-referrals are held back.

## Affiliates: cash

The [affiliate program](https://www.willo.ai/affiliates) is for people who want to recommend Willo to an audience:

- **20% recurring commission** on every paid invoice, for as long as the customer stays subscribed.
- A **30-day** window to attribute a sign-up to your link.
- **Monthly payouts** by PayPal, Wise or Payoneer once your balance passes **$50**.

It runs on Tolt, outside Willo: your affiliate link, dashboard and payouts all live there. Apply from the affiliates page. Bidding on Willo's name in search ads, and referring yourself, aren't allowed.

## How they differ

| | Referrals | Affiliates |
| --- | --- | --- |
| Pays in | Credits, to both of you | Cash, to you |
| Triggered by | Their first build finishing | Each paid invoice |
| Lives in | Your Willo dashboard | Tolt |
| Sign-up needed | No, every account has a link | Yes, apply |

## Discount codes

A discount or promotion code isn't a referral. It goes in the code field on the Stripe checkout page when you subscribe from **Billing**. Top-up purchases don't take codes. If you've already subscribed and have a code to apply, contact support.

Related: [Choose a plan](https://www.willo.ai/docs/plans/choose-a-plan).