# Your business context

> The short summary of your business that Willo reads in every conversation: what goes in it, who writes it, and how to edit it in Settings → Memory.

Last updated: October 16, 2026

Source: https://www.willo.ai/docs/business-records/business-context

Your business context is a short brief about your business that Willo has in front of it in **every** conversation. It is how Willo remembers who you are without being told again: your name, what you sell, who to, how you sound, and what matters right now.

## What goes in it

Keep it to what should shape every single reply:

- **Identity:** what the business is, in a sentence or two, and who it serves.
- **Voice:** how you write. "Warm and plain-spoken, never salesy. British spelling."
- **Names that could be confused:** "Portals means our 3D studio, not the crypto company of the same name."
- **Key decisions** that stand: "UK delivery only for now."
- **The current focus:** the goal that matters most this month.

Everything else belongs elsewhere: long-form thinking in [documents](https://www.willo.ai/docs/business-records/documents), plans on the [roadmap](https://www.willo.ai/docs/business-records/goals-and-roadmap), individual choices in the [decision register](https://www.willo.ai/docs/business-records/decisions).

## The 2,000-character limit

The context is capped at 2,000 characters, about 300 words. The limit is deliberate: a short context stays focused, and Willo reads all of it in every conversation. When it's full, consolidate rather than append. The editor shows a running count and won't save past the limit.

## Who writes it

- **Willo seeds it** when your business is created, from what it learned in your first session.
- **Willo keeps it current** as you work together. Small updates apply directly. A big rewrite of something you or Willo already wrote, or cutting a large part of it, needs your OK in chat first.
- **You edit it** whenever you like.

Every save keeps the previous version in its history, and the card shows a revision number. The Growth Engine and Agent Programs read your context but can't change it.

## Edit it

1. In your business, open **Settings → Memory**.
2. On the **Context** card, edit the text directly. Any teammate can read it; editors, admins and owners can change it.
3. Click **Save**.

**Generate with AI** drafts a fresh context from your brand details and your live site, and **saves it straight away** as a new revision. Read it afterwards and edit anything that's off. Copy your current text somewhere first if you might want it back.

> **Tip: When Willo keeps getting something wrong.**
>
> If Willo repeatedly misnames a product, uses the wrong tone or forgets a standing rule, the fix is almost always one sentence in the context. It reaches every conversation from the next message on.

## Context and Sources

The same Memory page also holds **Sources**: material saved for Willo to look up word for word when it needs to, such as a price list or a policy. The context is the always-on summary; Sources are the reference shelf.

Related: [Get started with business records](https://www.willo.ai/docs/business-records/get-started).